Intention to Visit Green Hotels in Indian Context

 

Going green on the go: are Indian travellers ready to embrace travel responsibilities?

Authors:
Supernova Chakraborty, 

Vishal Soodan

 and 

Shantanu Saha

Published Online:October 11, 2022. pp 731-747https://doi.org/10.1504/IJMP.2022.126534

Abstract

The objective of this study is to gauge variables influencing the intention of Indian travellers towards selection of a green hotel. For the purpose, 202 respondents were considered for the research through snowball sampling. Data were analysed using SPSS AMOS to assess the strength of relationship between variables. The findings described that all the factors incorporated in the model endorse the intention of Indian consumers/travellers towards the acceptability of the green hotels while they travel. The study has advocated the addition of new factors in the TPB model and proves that travellers are ready to adopt green hotels during their travel. This research has implications for the hospitality industry in improving its efficiency and effectiveness towards quality service delivery.

This paper talks about the adoption of green hotels by Indian travelers. The study is unique and one of its kind and addresses questions which are also linked with broad question of Responsible tourism in a country like India.

This study addresses the following Questions: 

What makes Tourists Visit Green Hotels?

Why Tourists Visit Green Hotels (Attitudes, Subjective Norms PBC etc.)

What can be done to promote Green Hotels?

Tags: Green Hotels, Tourists, Behaviour, Intention

Full details of the article:

Going green on the go: are Indian travellers ready to embrace travel responsibilities?
International Journal of Management Practice Vol. 15, No. 6.